WELCOME

My journey in the marketing field started in January 2019, when I started working for Ana Luisa, a New York based jewelry company. There, I went through a few different positions from customer support, where I had the opportunity to learn about the back end processes and all the necessary knowledge to excel at my other position as an influencer marketing specialist. I quickly became a top performer in my department, being the team member that had the best conversion rate (90%). This also where I was first introduced to Google Analytics, a tool I mastered quickly and started using to learn about my ROI.

While working with Influencers for almost 3 and a half years and participating in a negotiation workshop, I mastered the art of resolving conflicts and negotiating mutually beneficial agreements between parties.
In March 2022, I was given the opportunity to use my knowledge, skills, and creativity in one place and was entrusted with the position as a marketing director for a new company, Apollo Mex SRL. Working with a great graphic designer and friend (Camelia Popa), we created a website for the company and started working on everything from scratch (from product photography with the help of Ioana Ofelia, social media content, copywriting, updating the website frequently with new products, managing the online shop, working closely with accounting, promoting products using Facebook and Google ads). During this time, I also attended an online marketing strategy course.

In September 2022 I joined Yellows Digital Marketing Agency and also attended a course on Content Writing and Copywriting, the two main things that I do at Yellows. I also help with photography and photo editing, and finding new clients.